In 2013 I worked as Director of Visual Design at Ellie, an active wear brand based out of Santa Monica, CA that released a themed collection of fashionable active wear for women every month. As Director of Visual Design, I was in charge of helping to distinguish each month's collection aesthetic, keeping the brand image at the forefront. From packaging and web design, to product and lifestyle video, photography, and copywriting, I wore many hats. I worked with Jeffrey Fiterman, photographer and Corey Critser, videographer.
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