MONTHLY COLLECTION SIZZLES

As Senior Art Director of Ellie activewear, I oversaw all design and photographic aspects of the brand. Ellie's subscription structure moved at a rapid pace, promoting each monthly collection with a new theme and aesthetic deciphered in collaboration between myself and the clothing designers. 

Photo and video shoots were also under my purview. Tasked with coordinating and booking photographers, videographers, and talent, each shoot supplemented all marketing initiatives each month and were planned with the ability to be 2 months ahead of each subsequent collection's release. 

PROJECT - Ellie /

MONTHLY COLLECTION SIZZLES